I received this in the mail yesterday. I was completely shocked. No, I was aghast.
Then my heart broke.
Easter is the single greatest moment in the history of the world. Time was split in two.
Sin lost.
Life was victorious.
The whole of creation redeemed.
Easter is anything but boring. Easter is anything but a slick marketing technique.
If the church thinks that Easter is boring, that the church needs to liven it up, that the church needs to do it "differently", then we are more lost than I could have ever imagined.
Here's the real kicker, this ad is targeted at church goers. It's targeted to the people who show up to church. Really? Let's grow by shifting sheep? Really?
Really.
It's a game to be won. Sadly for many of us pastors "winning" = "nickels and noses".
In the grand scheme of things this post won't matter. It will be lost in the minutia of all the noise. But, I had to write it, because this is wrong. Completely and utterly wrong. There are no two ways about it.
In the midst of EACH and movement of 400+ churches uniting together for the cause of Christ, this church chooses to forsake unity. Why?
"Winning".
That's why.
I think maybe we need to read a little 2 Corinthians to close out:
Therefore, having this ministry by the mercy of God, we do not lose heart. But we have renounced disgraceful, underhanded ways. We refuse to practice cunning or to tamper with God's word, but by the open statement of the truth we would commend ourselves to everyone's conscience in the sight of God. And even if our gospel is veiled, it is veiled only to those who are perishing. In their case the god of this world has blinded the minds of the unbelievers, to keep them from seeing the light of the gospel of the glory of Christ, who is the image of God. For what we proclaim is not ourselves, but Jesus Christ as Lord, with ourselves as your servants for Jesus' sake. For God, who said, “Let light shine out of darkness,” has shone in our hearts to give the light of the knowledge of the glory of God in the face of Jesus Christ.
(2 Corinthians 4:1-6 ESV)
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